5. Barbara Smit, Sneaker Wars

The subtitle - the enemy brothers who founded adidas and puma and the family feud that forever changed the business of sport - says a lot about what the book's about.  Adi (short for Adolf) and Rudi (short for Rudolf) Dasler founded a shoe company in the town of Herzegonaurach in what became West Germany.  At first the outfit can best be described as a cobbler's shop where Adi made custom sports shoes and Rudi went out team to team and tried to sell the shoes.  As the business grew the brothers and their wives began to feud until shortly after WWII they decided to split the company into two.  Adi came away with the manufacturing side of the business and Rudi came away with the sales side of the business.  Adi named his company Adidas (short for Adi Dasler).  Rudi was going to name his company Rudas (short for Rudi Dasler) but felt that the name was unwieldy and changed it to Puma instead.

The book recounts the early years of the sports shoe and apparel business, the competition between the two brothers' companies, the emergence of Nike and later Reebok, the decline of both Adidas and Puma and the re-emergence of both companies in their current form.  The most interesting part of the story takes place in the earlier years:  the fight between the two brothers and the transformation of the sports business from an 'amateur' enterprise to the big money business that it is today.  After that the book is not so interesting.

4. Patricia Highsmith, Ripley Underwater

I've lost track where this book falls in the Ripley series but I think that it falls immediately after Ripley's Game.  In this story two inquisitive Americans move into Ripley's suburban village and start making uncomfortably invasive inquiries about Ripley's life.  It later becomes clear that the Americans are on a mission to out Ripley.  I have to say that the suspense is a little more flat in this one and the ending is a little weaker.  Nevertheless it is an enjoyable book.

One, Two and Three

Cabeza de Vaca, The Shipwrecked Man

Georges Simenon, Inspector Cadaver

Michael E. Porter, Competitive Analysis

The Shipwrecked Man was given to me by Kate and Jason and since I really enjoy reading about Spain's colonial adventures in Southern and Central America I quickly got into it.  Admittedly at 145 pages or so it was a quick read.  This is the story of a mission to explore Florida and Mexico gone horribly wrong.  Led by an incompetent Governor the explorers land somewhere in southern Florida, their group is divided and the ones that remain on land slowly die from various diseases.  One man, the narrator, survives the ordeal and recounts his point of view in this book.  "They perished one after the other.  The survivors sliced the dead for meat...."

Simenon is my new Dick Francis.  His Maigret novels are simple yet suspenseful.  This tells the story of Maigret's assignment in a rural French farming town where a beautiful young girl's boyfriend has been murdered.  I really can't say more without spoiling the story.

Porter is an Harvard Business School professor who specializes in the theory of competition.  His books, which date back to the 1970s, have formed the backbone of this field and he is widely renowned as a great business theorist.  As with many business books they are more common sense than anything else.  This one lays out a framework for analyzing your own company's competitive position and applying the framework to your industry as well as the competitors in your industry.  Once you have done that then you will be in a strong position to further analyze and change your competitive stance in a way that will increase your chance of success.  Anyone involved in business should read this.